Month: July 2018
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How to Get People Coming To Your Museum
A Couple of weeks ago I received a telephone call from a friend who is a writer in the New York Times. She was writing a post about what museums are doing to boost attendance and wished to know when we are able to speak. We talked many times by telephone and email, the outcomes […]
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The Importance Of Branding.
THE IMPORTANCE OF BRANDING. Branding is among the most critical aspects of any business, whether it’s big or small. Branding is the art of aligning what consumers think about business with what the company wants them to believe. For instance, when someone says Nike, the first thing that comes to your head is sports and […]
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